Knowledge Library

A Physician’s Guide to Social Media

Originally Published February 2012 in The Exchange - Issue 1 The Internet and social media have become a primary source for health information. National Research Corp. recently surveyed more than 22,000 Americans and concluded that 16% use social media sites as a source for health care information. Of those, nearly all respondents named Facebook as their preferred source; YouTube was second with 32% usage followed by Twitter’s 18% usage. Similarly, a 2010 telephone study conducted by Pew Research Center concluded that nearly three quarters of adults surveyed have used the Internet to acquire health information. Online ranking or review sites...

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